The company Online Market Intelligence in conjunction with the publication "Expert" annually conducts a study on the topic "Favorite brands of Russians." In the process, experts analyze the survey data of respondents aged 18 to 55 years.
The results of the latest study became the basis for compiling Top 20 favorite brands of Russians in 2012. Over the year, such brands as Gillette, Nivea, Canon, and Christian Dior disappeared from the list of the most beloved.
20. MERCEDES
The German automobile brand is among the twenty favorite almost every year. In Russia, the company Daimler-Motoren-Gesellschaft, which gave birth to Mercedes, was introduced since 1890.
19. REEBOK
Reebok has been officially introduced in Russia since 1993. Today the company is the general sponsor of the Russian Olympic Committee. Not everyone knows, but the brand belongs to Adidas AG.
18. NESTLE
This brand accounts for about 1.5% of the global food and beverage market. In Russia, the NESTLE representative office appeared in 1995.
17. ACER
The company's turnover is about $ 480 million per year. According to statistics, Acer is the third most popular computer manufacturer among Russians.
16. BMW
The German brand invariably leads when it comes to favorite cars among Russians. According to the Russian division of the company, BMW sales in Russia in 2012 grew by as much as 33%.
15. HP
The famous electronics manufacturer for over 70 years. Compared to last year's Top 20, the brand improved its performance by 2 positions.
14. TOYOTA
The most famous car manufacturer in the world is represented in Russia since 2002. It is noteworthy that in 1933, Toyota Automatic Loom Works was engaged in the production of looms.
13. ZARA
The Spanish brand Zara is represented in 86 countries of the world, where 1670 branded brand stores operate. In Russia, there are 58 stores Zara.
12. ASUS
According to surveys, Asus is the brand most beloved by Russians when it comes to computer technology. By the way, 2 Asus laptops spent 600 days in space at the MIR orbital station.
11. PANASONIC
The creator of the brand, Matsushita Electric in 1918 had a ridiculous start-up capital - only 100 Yen. Today, brand value is around $ 5.8 billion.
10. COCA-COLA
One of the most expensive and famous brands in the world has more than a century of history. Every second in the world they drink almost 8 thousand glasses of drinks produced under the brand name COCA-COLA.
9. LG
LG in Russia is one of the three leading brands when choosing household appliances and ranks seventh among buyers of cell phones and smartphones.
8. PHILIPS
The Dutch concern was founded more than a hundred years ago. The current turnover of the company owner of the brand exceeds 20 billion Euros per year.
7. BOSCH
The German brand, according to polls, ranks second among the preferences of Russians choosing household appliances.
6. NIKE
The second most popular sports brand after Adidas has been officially introduced in Russia since 1993. By the way, experts estimate the brand value at $ 15 billion.
5. APPLE
The "apple" brand is rapidly strengthening its position in Russia - over 2 years it has risen in the ranking of its most beloved immediately by 8 positions.
4. ADIDAS
The brand owes much of its popularity to active advertising with the participation of world sports stars. In commercials for Adidas, David Beckham, Marat Safin, Novak Djokovic and many others “lit up”.
3. SONY
Sony holds the strongest position in the categories of photo and video equipment, as well as consumer electronics. The cost of the Japanese brand today is about $ 9 billion.
2. NOKIA
Despite the shaky position of the Finnish brand in recent years, Russians still love Nokia phones and smartphones more than others.
1. SAMSUNG
The most favorite brand among Russians in the year of its appearance, it had nothing to do with electronics - in 1938 Samsung Byeolpyo, a company engaged in the production of rice flour, was founded. Today, the brand is considered Apple's main competitor in the field of mobile devices and one of the world leaders in the manufacture of home appliances and electronics.
