The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Finance

Rating of the most expensive brands in the world in 2017

Share
Pin
Tweet
Send
Share
Send

Leading global brands cannot afford to stand still waiting for change. Instead, they act in advance of events, and continue to grow without worrying about maintaining the status quo. They are made leaders in their industry by recognizing the importance of investing in brand promotion while investing in innovations and improvements to existing products to stay ahead of the competition.

Analysts at Interbrand Consulting Agency published Global Brands Report - ranking of the most expensive brands of 2017.

It is based on three main factors:

  • Financial indicators obtained through the sale of branded products and services.
  • The role the brand name plays in influencing customer choice
  • Customer loyalty (brand contribution to the company's future profits).

Interbrand's annual top 100 only includes companies whose business operates on three or more continents and that receive a third of their profits outside their home country. Therefore, in the list of the most expensive world brands there is not a single Russian company.

Here's what the most expensive brands of 2017 look like.


The five fastest growing brands this year are Facebook’s largest social network (+ 48% to value), Amazon online trading platform (+ 29%), Adobe software developer (+ 19%), Adidas concern, which produces sports equipment, clothes and shoes for sports (+ 17%) and one of the favorite brands of Starbucks coffee lovers (+ 16%).

More than half of the world's best brands work in one of four sectors:

  • automotive industry (16 top 10 participants);
  • technology (15 companies);
  • financial services (12 brands);
  • and consumer goods (9 brands).

Retail (19%) turned out to be the fastest growing sector in percentage terms, followed by sporting goods (10%), technology (8%), logistics (7%) and financial services (6%).

According to the Interbrand report, the United States dominates the list of the best global brands in 2017 with 52 brands in the top 100. Germany (10 brands) and France are behind the USA (France) with its eight brands (mainly fashion and beauty): Louis Vuitton, Hermes, Axa, L’Oreal, Danone, Cartier, Dior and Moet & Chandon.

As Interbrand CEO Jez Frampton said: “The only constant is change, and we live in one of the most exciting periods of change since the industrial revolution. The changes that we observe are social, professional, technological, economic, industrial and affect every aspect of trade and life. In this ever-changing context, growth is becoming increasingly complex. A business must find all new means so that the brand is easily recognizable and relevant for a particular culture, create a platform that allows you to get an exciting and unique experience, as well as a means to remain relevant, significant and valuable. In this changing world, business needs brands more than ever. ”

Share
Pin
Tweet
Send
Share
Send

Watch the video: 10 Luxury Brands You Only Know If You Are Rich (June 2025).

Similar Articles

10 most influential films in history
Movie

10 most influential films in history

2020
Top 10 Tips for a Successful Leader
Ratings

Top 10 Tips for a Successful Leader

2020
Top 5 women who achieved success in the "male" professions
Ratings

Top 5 women who achieved success in the "male" professions

2020

Leave Your Comment

Recommended

The best free games for boys

The best free games for boys

2020
The most beautiful male names in the world

The most beautiful male names in the world

2020
The cheapest used sports cars up to 600 thousand rubles

The cheapest used sports cars up to 600 thousand rubles

2020
10 best horror games of 2020 on PC

10 best horror games of 2020 on PC

2020

Popular Categories

  • Cars
  • Games
  • Favorite
  • Technology Reviews and Tests
  • Articles
  • Technics
  • Nature
  • The most in the world
  • Medicine
  • Movie

Recent

The strangest and most unusual habits of celebrities

10 Internet services that have become free due to coronavirus

Top 10 best hotels for a romantic getaway

The most evil and cruel men in history

10 most unusual watches in the world (photo + video)

10 best westerns of all time by rating

Actual

The most popular places for ecotourism in Russia
Tourism

The most popular places for ecotourism in Russia

2020

Ecotourism has appeared relatively recently, but is rapidly gaining popularity. According to the TurStat agency, in 2016 more than 9 million people became closer to nature by visiting one of the natural national parks, reserves or nature reserves in Russia. It is expected that next year their ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Anti-brokers, blacklist of scammers in 2019

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 best online electronic libraries of Runet

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 best world spots for riders

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Rating of the largest regional banks in Russia

2020

The best in the world

The best in the world.

Recent

  • The best hotels of the world, rating 2019
  • Top 10 films about knights and the Middle Ages, a list of the best
  • The best photographers of our time - Top 10

Popular Categories

  • Cities and countries
  • Ratings
  • The most in the world

© 2025 https://efuc.org

  • Articles
  • Medicine
  • Technics
  • Favorite
  • Books
  • Nature
  • Sport
  • Information and News
  • Food and drink
  • Tourism

© 2025 https://efuc.org